mhplus & healthy hub

mhplus move

Case study on the "mhplus move" app

YAS.LIFE WAS ONE OF THE WINNERS OF THE HEALTHY HUB COMPETITION IN 2018, WHICH WAS CARRIED OUT BY FIVE HEALTH INSURANCE COMPANIES UNDER THE MOTTO "WE'LL GET YOU INTO HEALTH INSURANCE". WE SUBSEQUENTLY DEVELOPED A WHITE LABEL VERSION OF THE YAS APP WITH THE MHPLUS HEALTH INSURANCE FUND, WHICH WILL BE INTEGRATED INTO THE EXISTING "FITCASH" BONUS PROGRAMME OF MHPLUS AS A PREVENTION OFFER.

SPECIAL CHALLENGES:

Challenge: Positive customer loyalty

Positive customer experiences

THE APP SHOULD INSPIRE INSURED PERSONS AND MOTIVATE THEM IN THE LONG TERM TO EXERCISE MORE AND ADOPT HEALTH-CONSCIOUS BEHAVIOUR.

Challenge: Digital prevention

 Digital prevention

BONUS PROGRAMS ARE REGULATED IN THE SOCIAL SECURITY CODE. DIGITAL PREVENTION VIA AN APP SHOULD MEET THESE REQUIREMENTS

Challenge: Scalability

 Scalability

DEVELOPMENT OF A WHITE LABEL SOLUTION, WHICH CAN BE FURTHER DEVELOPED AND IS SCALABLE, AS WELL AS BRINGING OUT THE INDIVIDUAL CHARACTERISTICS OF THE MHPLUS HEALTH INSURANCE COMPANY.

Our solution

Our solution: mhplus move app
move challenge icon

The MoveChallenges for more motivation

WE HAVE DEVELOPED BONUS CHALLENGES THAT CAN BE INTEGRATED INTO THE BONUS SYSTEM OF A HEALTH INSURANCE COMPANY. THE MHPLUS HEALTH INSURANCE FUND HAS DESIGNED THESE AS "MOVECHALLENGES", WHICH ARE PARTICULARLY ATTRACTIVE FOR ITS INSURED. OVER A LONGER PERIOD OF TIME, THE BONUS CHALLENGES ENCOURAGE MOVEMENT AND ACTIVATION IN EVERYDAY LIFE. in addition, informative content on topics such as health, fitness and prevention is conveyed in a playful manner. FOR SUCCESSFUL PARTICIPATION IN THE "MOVECHALLENGES", MHPLUS POLICYHOLDERS ARE REWARDED BY THEIR HEALTH INSURANCE COMPANY WITH AN ATTRACTIVE MONETARY BENEFIT.

Premiums & Raffles

Additional incentivisation through the YAS concept

IN ADDITION TO THE BONUS CHALLENGES, THE TRIED-AND-TESTED YAS CONCEPT IS INCLUDED: DAILY EXERCISE AND SPORTING ACTIVITIES ARE REWARDED WITH POINTS THAT CAN BE EXCHANGED FOR BONUSES. IN ADDITION, THERE ARE FURTHER CHALLENGES WITH RAFFLE PRIZES. THIS ALSO ENSURES THE LONG-TERM LOYALTY OF THE INSURED AND INCREASES THE GENERAL ATTRACTIVENESS OF THE OFFER.

Premium partner for a healthy life

WITH OUR PREMIUM PORTFOLIO FROM THE AREAS OF FITNESS, HEALTH AND NUTRITION, MHPLUS MOVE OFFERS A WIDE RANGE OF BRANDS AND PARTNERS THAT SUPPORT AND SHAPE A HEALTHY LIFE.

nu3 Logo
plankpad
Garmin YAS Partner

The result

The mhplus move app
Activation

Activation

new target groups for a bonus program are reached and an additional digital prevention measure is offered to all insured.

Health

Health

the digital and playful concept of the yas app has been proven to motivate different target groups to exercise more, thus fulfilling the purpose of a preventive measure.

Interaction

Interaction

THE APP CREATES DIGITAL TOUCHPOINTS THROUGH WHICH HEALTH INSURERS CAN COMMUNICATE OTHER RELEVANT CONTENT TO INSUREDS.

What users say

Steffen S.

"I have the "mhplus move" app fixed right next to WhatsApp on my phone because I have been opening the app every single day for months. I record my steps and find the app much more intuitive than any other tracking app, including Apple Health."

YAS.life for your company

OFFER YOUR TARGET GROUP DIGITAL HEALTH PREVENTION WITHIN THE FRAMEWORK OF YOUR BONUS PROGRAMME. PROMOTE EXERCISE AND A HEALTHY LIFESTYLE. WE WILL FIND A SUITABLE SOLUTION: WHETHER FOR STATUTORY HEALTH INSURANCES, PRIVATE INSURANCES OR WITHIN THE FRAMEWORK OF THE COMPANY HEALTH MANAGEMENT.