{"id":32029,"date":"2022-11-08T08:22:12","date_gmt":"2022-11-08T06:22:12","guid":{"rendered":"https:\/\/yas.life\/?p=32029"},"modified":"2023-11-10T14:12:33","modified_gmt":"2023-11-10T12:12:33","slug":"nudging-prevention","status":"publish","type":"post","link":"https:\/\/yas.life\/en\/nudging-prevention\/","title":{"rendered":"Nudging Opportunities of Health Prevention"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"32029\" class=\"elementor elementor-32029 elementor-31981\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<main class=\"elementor-section elementor-top-section elementor-element elementor-element-3eb3af01 elementor-section-height-min-height elementor-section-items-top elementor-section-boxed elementor-section-height-default\" data-id=\"3eb3af01\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-707d968\" data-id=\"707d968\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b9348f6 elementor-widget elementor-widget-image\" data-id=\"6b9348f6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2400\" height=\"1350\" src=\"https:\/\/yas.life\/wp-content\/uploads\/2022\/11\/nudging-opportunities.png\" class=\"attachment-full size-full wp-image-32159\" alt=\"Nudging Opportunities\" srcset=\"https:\/\/yas.life\/wp-content\/uploads\/2022\/11\/nudging-opportunities.png 2400w, https:\/\/yas.life\/wp-content\/uploads\/2022\/11\/nudging-opportunities-300x169.png 300w, https:\/\/yas.life\/wp-content\/uploads\/2022\/11\/nudging-opportunities-1024x576.png 1024w, https:\/\/yas.life\/wp-content\/uploads\/2022\/11\/nudging-opportunities-768x432.png 768w, https:\/\/yas.life\/wp-content\/uploads\/2022\/11\/nudging-opportunities-1536x864.png 1536w, https:\/\/yas.life\/wp-content\/uploads\/2022\/11\/nudging-opportunities-2048x1152.png 2048w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2953980e elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2953980e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-44c35ce1\" data-id=\"44c35ce1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c2a041d elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"1c2a041d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Nudging - Opportunities for health promotion and prevention <\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-05eed8b elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-heading\" data-id=\"05eed8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Nudging - Opportunities for health promotion and prevention<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element 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01-11-2023 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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.elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tContent\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__5775b22f\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__5775b22f\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__5775b22f\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1c5ce3 elementor-widget elementor-widget-text-editor\" data-id=\"c1c5ce3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tBerlin, 6th October 2022 &#8211; Human behaviour plays an important role in health. People who exercise regularly, abstain from smoking, have a normal weight and drink little alcohol have good prerequisites for a high quality of life even at an old age. Nevertheless, it is often the small things that prevent people from using the bicycle instead of the car or the stairs instead of the lift. In everyday life, rational decisions are not always made. Small stimuli &#8211; so-called nudges &#8211; help to make the everyday environment seem more attractive and to choose health-promoting alternatives. Nudges are an inexpensive and effective preventive measure. Because: The relevant knowledge about nudging is actually available, it just needs to be applied. For our health care system, lifestyle changes through nudges open up potential for cost reduction, since chronic diseases such as diabetes mellitus type 2 in particular are caused by an unhealthy lifestyle, for example lack of exercise. \n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-146f0fe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"146f0fe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a0a4aaa\" data-id=\"a0a4aaa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7aa5cf7 elementor-widget elementor-widget-image\" data-id=\"7aa5cf7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/yas.life\/wp-content\/uploads\/2022\/11\/Mathias-Krisam-1024x1024.png\" class=\"attachment-large size-large wp-image-39029\" alt=\"\" srcset=\"https:\/\/yas.life\/wp-content\/uploads\/2022\/11\/Mathias-Krisam-1024x1024.png 1024w, https:\/\/yas.life\/wp-content\/uploads\/2022\/11\/Mathias-Krisam-300x300.png 300w, https:\/\/yas.life\/wp-content\/uploads\/2022\/11\/Mathias-Krisam-150x150.png 150w, https:\/\/yas.life\/wp-content\/uploads\/2022\/11\/Mathias-Krisam-768x768.png 768w, https:\/\/yas.life\/wp-content\/uploads\/2022\/11\/Mathias-Krisam.png 1335w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-07e370e\" data-id=\"07e370e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a397059 elementor-widget elementor-widget-text-editor\" data-id=\"a397059\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em><strong>Dr. Mathias Krisam<\/strong> has been investigating how to implement modern health communication for years. The expert in the field of health behaviour change and managing director of &#8220;l\u00e4uft GmbH&#8221; researches and publishes on the topic of nudging and its importance in health prevention in his capacity as a visiting scientist at the Charit\u00e9 Berlin.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e258d03 elementor-widget elementor-widget-heading\" data-id=\"e258d03\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is nudging? \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee17006 elementor-widget elementor-widget-text-editor\" data-id=\"ee17006\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Nudging is a subfield of <strong>behavioural economics<\/strong>. Individual freedom of choice is not restricted. Nudges are used to try to influence behaviour through the targeted design of environmental factors &#8211; the decision architecture. The scientific foundation of the nudging approach is based on findings from economic, psychological and neuroscientific research. It makes use of the knowledge of how fast thinking works. As small and low-cost interventions in the environment, they subtly trigger people to choose the healthier behavioural option without imposing binding behavioural rules or decision-relevant economic incentives (Krisam et al., 2017). The term <strong>gamification<\/strong> is often used in connection with nudging. This refers to game design elements, for example points or leaderboards, in order to increase motivation and performance, for example in learning environments (Tolks et al., 2020). Krisam sees the transitions between nudging and gamification as fluid.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3b5c2b elementor-widget elementor-widget-heading\" data-id=\"e3b5c2b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do behaviours change through nudging?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dc171a elementor-widget elementor-widget-text-editor\" data-id=\"1dc171a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>People are creatures of habit. Thus, behaviour is often difficult to change. A much-cited study (LALLY et al., 2010) put the average time it takes to change to a routine at 66 days, although the fluctuations here are considerable and subject to many factors. Krisam explains: &#8220;<em>When it comes to nudging, one&#8217;s own motivation and existing routines always play a role. In addition, you always have to pick people up at different points, exactly where they are at that moment<\/em>&#8220;. In this context, he refers to the FOGG model, which views human behaviour as the sum of motivation, skills and triggers. The latter can be done through nudges. They then give people the final push in the right direction.<\/p><p>However, nudging is by no means the sole universal solution for replacing unhealthy habits with healthy routines. The expert clearly emphasises that the entire range of behavioural sciences must be used.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa964b8 elementor-widget elementor-widget-heading\" data-id=\"aa964b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How is the acceptance of nudging in Germany?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f66aab9 elementor-widget elementor-widget-text-editor\" data-id=\"f66aab9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In 2021, Krisam published his research results on whether and how the topic of nudging is accepted in this country. Almost 80 percent of the respondents have never heard of nudging. Contrary to the mostly negative media coverage, most citizens, once given a definition, are in favour of both the nudging concept and concrete measures. A popular example is the Nutri-Score as a nudging technique to promote healthier food choices. It is by no means irrelevant for the evaluation who is the originator of the nudge. Health experts are trusted very much and are therefore more accepted. In this context, statutory health insurers also receive a good acceptance rate. They should take the concept of nudging more into account, especially in the context of health promotion and prevention measures. However, external communication via independent experts is advisable.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fff37f elementor-widget elementor-widget-heading\" data-id=\"4fff37f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital Nudging - What does nudging have to do with digitalisation?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fcd897 elementor-widget elementor-widget-text-editor\" data-id=\"1fcd897\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Today, nudging is also mentioned in the same context as digital behavioural prevention. After all, fitness trackers and health apps are now part of everyday life and can support a healthy lifestyle. Examples of digital nudging are rewards, feedback, point systems or competitions against other teams. People tend to compare their performance, preferably with like-minded people or the peer group. So-called push notifications are also part of the nudging repertoire of digital prevention. The background: people are more likely to perform a behaviour if they receive the right hint at the right time or are reminded of the desired behaviour. Such nudging and gamification elements are sometimes found in solutions for insurance companies and health insurers, such as those offered by YAS.life. Here, motivating challenges, personalised analytics or quiz features are implemented in addition to a reward system (figure attached). These additional features led to an increase in fitness and exercise behaviour in 38 percent of the users after at least three months of app use. For Dr. Magnus Kobel, founder of YAS.life, this is not surprising:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f434b4b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f434b4b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-139ae93\" data-id=\"139ae93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6573565 elementor-widget elementor-widget-image\" data-id=\"6573565\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"678\" height=\"1024\" src=\"https:\/\/yas.life\/wp-content\/uploads\/2022\/07\/magnus-knobel-profilbild-678x1024.jpg\" class=\"attachment-large size-large wp-image-38988\" alt=\"\" srcset=\"https:\/\/yas.life\/wp-content\/uploads\/2022\/07\/magnus-knobel-profilbild-678x1024.jpg 678w, https:\/\/yas.life\/wp-content\/uploads\/2022\/07\/magnus-knobel-profilbild-199x300.jpg 199w, https:\/\/yas.life\/wp-content\/uploads\/2022\/07\/magnus-knobel-profilbild-768x1159.jpg 768w, https:\/\/yas.life\/wp-content\/uploads\/2022\/07\/magnus-knobel-profilbild-1018x1536.jpg 1018w, https:\/\/yas.life\/wp-content\/uploads\/2022\/07\/magnus-knobel-profilbild-1357x2048.jpg 1357w, https:\/\/yas.life\/wp-content\/uploads\/2022\/07\/magnus-knobel-profilbild-scaled.jpg 1696w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0b6993c\" data-id=\"0b6993c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-720c2f2 elementor-widget elementor-widget-text-editor\" data-id=\"720c2f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em>&#8220;We have long been able to track the effect of individual nudges in great detail on the basis of our usage analyses, improve the offers for our customers and gain unique insights. This creates positive added value for everyone involved.\u201d<\/em><\/p><p>Dr. Magnus Kobel, CEO of YAS.life<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-00c8cc3 elementor-widget elementor-widget-text-editor\" data-id=\"00c8cc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tStudies and statistics have repeatedly shown that primary prevention measures to a large extent already address health-conscious young users instead of the inactive target group, the so-called &#8220;prevention dilemma&#8221;. In this respect, Krisam advocates for easily accessible offers and better prevention communication. Nudges are usually low-threshold and often present themselves unconsciously to the target group. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62589c3 elementor-widget elementor-widget-heading\" data-id=\"62589c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion: Nudging for an innovative health promotion of tomorrow<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddb65ae elementor-widget elementor-widget-text-editor\" data-id=\"ddb65ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The context in which health-related decisions are made is important. If our everyday environment is designed in a way that promotes health, it is easier, sometimes even intuitive, to choose the alternative in favour of health. The nudging approach is based on findings from behavioural research. The &#8220;little nudge&#8221; is accepted by the population. Not least because of its immense prevention potential at comparably low cost, nudging should be more strongly included in the strategic orientation of the actors in the health sector in the future.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08bf330 elementor-widget elementor-widget-heading\" data-id=\"08bf330\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital Nudging with YAS.life: Health prevention for health insurers, insurance companies and other companies.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-649b598 elementor-widget elementor-widget-text-editor\" data-id=\"649b598\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We are a leading European provider of digital bonus programmes. With our YAS app, we have developed an efficient health solution through digital nudging that we can quickly and easily adapt to the individual needs of insurers and companies. We have been working successfully with leading health insurance companies for years and have implemented over a dozen customised apps with thousands of daily users.<\/p><p><strong>Our mission: #changehabits!<\/strong> We want to integrate health-conscious behaviour into the daily lives of our users. We achieve this by using gamification and rewards in our app solutions to motivate insured people to lead a healthier lifestyle.<\/p><p>All of our customers&#8217; apps reward users with attractive rewards. We cooperate with established partners such as SportScheck, Garmin, Urban Sports Club and foodspring.<\/p><p>Behind this success is the founder and insurance expert Dr. Magnus Kobel and an international team of health and IT experts.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cdffe3 elementor-widget elementor-widget-text-editor\" data-id=\"5cdffe3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tSources\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b08662 elementor-widget elementor-widget-text-editor\" data-id=\"5b08662\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>(1) <span style=\"font-weight: 400;\">Krisam, Mathias; von Philipsborn, Peter; Meder, Bj\u00f6rn (2017). <\/span><i><span style=\"font-weight: 400;\">Nudging in der Prim\u00e4rpr\u00e4vention: Eine <\/span><\/i><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><i><span style=\"font-weight: 400;\">\u00dcbersicht und Perspektiven f\u00fcr Deutschland. Das Gesundheitswesen, 79(2), 117\u2013123. <\/span><\/i><span style=\"font-weight: 400;\">doi:10.1055\/s 0042-121598.<\/span><\/p><p><a href=\"https:\/\/doi.org\/10.1186\/s12889-021-10808-7\" target=\"_blank\" rel=\"noopener\">(2) <span style=\"font-weight: 400;\">Krisam, M., Maier, M., Jan\u00dfen, R. et al. (2021). What do Germans really think about health-nudges?.<\/span><\/a><\/p><p>(3) <span style=\"font-weight: 400;\">Krisam, Mathias, and Eva Kuhn. &#8220;Das AEIOU-Modell: Gesundheitsverhalten mit Erkenntnissen der <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Verhaltenswissenschaften effektiv in der Praxis steuern.&#8221; Das Gesundheitswesen 84.06 (2022): 547-553.<\/span> <span style=\"font-weight: 400;\">\u25cf <\/span><span style=\"font-weight: 400;\">Lally, Phillippa, et al. (2010). &#8220;How are habits formed: Modelling habit formation in the real <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">world.&#8221; European journal of social psychology 40.6: 998-1009.<\/span><\/p><p><a href=\"https:\/\/doi.org\/10.1007\/s00103-020-03156-1\" target=\"_blank\" rel=\"noopener\">(4) <span style=\"font-weight: 400;\">Tolks, D., Lampert, C., Dadaczynski, K. et al. (2020). Spielerische Ans\u00e4tze in Pr\u00e4vention und <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Gesundheitsf\u00f6rderung: Serious Games und <\/span><span style=\"font-weight: 400;\">Gamification. Bundesgesundheitsbl 63, 698\u2013707.<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/main>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0d68e5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f0d68e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c75d833\" data-id=\"c75d833\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-466762e\" data-id=\"466762e\" data-element_type=\"column\">\n\t\t\t<div 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https:\/\/yas.life\/wp-content\/uploads\/2023\/07\/mockup-phone-dashboard-EN-diagonal-1700x2048.png 1700w, https:\/\/yas.life\/wp-content\/uploads\/2023\/07\/mockup-phone-dashboard-EN-diagonal.png 830w\" sizes=\"(max-width: 850px) 100vw, 850px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7bdc72d e-con-full e-flex e-con e-child\" data-id=\"7bdc72d\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1368275 elementor-headline--style-rotate elementor-widget elementor-widget-animated-headline\" data-id=\"1368275\" data-element_type=\"widget\" data-settings=\"{&quot;headline_style&quot;:&quot;rotate&quot;,&quot;animation_type&quot;:&quot;flip&quot;,&quot;rotating_text&quot;:&quot;YAS.beneFit&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;rotate_iteration_delay&quot;:2500}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/yas.life\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-animated-headline.min.css\">\t\t<h3 class=\"elementor-headline elementor-headline-animation-type-flip\">\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">\n\t\t\t\tYAS.beneFit\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-544ea67 elementor-widget elementor-widget-heading\" data-id=\"544ea67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The healthy & digital <br>benefit solution<br>for your company<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a99f4 elementor-widget__width-auto elementor-mobile-align-center elementor-widget-mobile__width-inherit elementor-tablet-align-left elementor-align-left elementor-widget elementor-widget-button\" data-id=\"e1a99f4\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/yas.life\/en\/yas-benefit\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">More about YAS.beneFit<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nudging &#8211; Opportunities for health promotion and prevention Nudging &#8211; Opportunities for health promotion and prevention Content Berlin, 6th October 2022 &#8211; Human behaviour plays an important role in health. People who exercise regularly, abstain from smoking, have a normal weight and drink little alcohol have good prerequisites for a high quality of life even &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/yas.life\/en\/nudging-prevention\/\"> <span class=\"screen-reader-text\">Nudging Opportunities of Health Prevention<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":3,"featured_media":32159,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[87,166,167,91],"class_list":["post-32029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unkategorisiert","tag-health","tag-healthtech-en-2","tag-innovation-en","tag-prevention"],"_links":{"self":[{"href":"https:\/\/yas.life\/en\/wp-json\/wp\/v2\/posts\/32029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yas.life\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yas.life\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yas.life\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/yas.life\/en\/wp-json\/wp\/v2\/comments?post=32029"}],"version-history":[{"count":4,"href":"https:\/\/yas.life\/en\/wp-json\/wp\/v2\/posts\/32029\/revisions"}],"predecessor-version":[{"id":45364,"href":"https:\/\/yas.life\/en\/wp-json\/wp\/v2\/posts\/32029\/revisions\/45364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yas.life\/en\/wp-json\/wp\/v2\/media\/32159"}],"wp:attachment":[{"href":"https:\/\/yas.life\/en\/wp-json\/wp\/v2\/media?parent=32029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yas.life\/en\/wp-json\/wp\/v2\/categories?post=32029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yas.life\/en\/wp-json\/wp\/v2\/tags?post=32029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}