Case Study
from the “mhplus move”-App
Case Study
from the “mhplus move”-App
In 2018, YAS.life was one of the winners of the Healthy Hub competition, which was held by five health insurance companies under the motto “We’ll get you into SHI”. With mhplus health insurance company, we subsequently developed a white label version of the YAS app, which will be integrated into mhplus’ existing bonus program “fitcash” as a prevention offer.
YAS.life war 2018 einer der Gewinner des Healthy Hub-Wettbewerbs, der unter dem Motto „Wir bringen euch in die GKV“ von fünf Krankenkassen durchgeführt wurde. Mit der mhplus Krankenkasse haben wir im Anschluss eine White Label-Version der YAS-App entwickelt, die in das bestehende Bonusprogramm „fitcash“ der mhplus als Präventionsangebot integriert wird.
Special challenges of the "mhplus move" app
Motivation
The app should inspire insured persons and motivate them sustainably to exercise more and adopt health-conscious behavior.
Digital prevention
Bonus programs are regulated in the Social Code. Digital prevention via an app should meet these requirements.
Scalability
Development of a white-label solution that can be further developed and is scalable, as well as bringing out individual features of the mhplus health insurance company.
Our solution: The MoveChallenges for more motivation
We have developed bonus challenges that can be integrated as a measure in the bonus system of a health insurance company. The mhplus health insurance company has designed these under the term “movechallenges” to be particularly attractive for its policyholders. Over a longer period of time, the bonus challenges encourage exercise and activation in everyday life. In addition, informative content on topics such as health, fitness and prevention is conveyed in a playful manner. For successful participation in the “MoveChallenges,” mhplus policyholders are rewarded by their health insurer with an attractive monetary benefit.
The result
Activation
New target groups are reached for a bonus program and an additional digital prevention measure is offered for all insured persons.
Health
The digital and playful concept of the YAS-App has been proven to motivate different target groups to exercise more and thus fulfills the purpose of a preventive measure.
Interaction
The app creates digital touchpoints through which health insurers can communicate other relevant content to policyholders.
Additional incentive through the YAS-concept
In addition to the bonus challenges, the proven YAS-concept is included: daily exercise and sporting activities are rewarded with points that can be exchanged for rewards. In addition, there are further challenges with raffle prizes. This additionally ensures the long-term loyalty of the insured and increases the general attractiveness of the offer.
Reward partner for a healthy life
With our reward portfolio from the areas of fitness, health and nutrition, mhplus move offers a wide range of brands and partners that support and shape a healthy life.
Prämienpartner für ein gesundes Leben
Mit unserem Prämienportfolio aus den Bereichen Fitness, Gesundheit und Ernährung bietet mhplus move eine große Bandbreite von Marken und Partnern, die ein gesundes Leben unterstützen und dieses gestalten.
What users say:
YAS.life for your company
Offer your target group digital health prevention as part of their bonus program. Promote exercise and a healthy lifestyle. We will find a suitable solution: whether for statutory health insurers, private insurance companies or as part of company health management.